It provides a variety of products to its customers consisting of family pet food, drinks, confectionary products, treats, dairy products, and food for infants. Its marketing objectives include becoming the largest manufacturer of dairy products, development in the emerging markets, advance the usage of innovation and growth in the natural food market. The hazard of brand-new entrants and alternatives is high, Equity Bank The Real Thing manages to stay among the top and biggest food chains of the world due to the fact that of its strategic planning and efficient usage of its Research and Development department.
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