With the deep analysis of the above alternatives, it is suggested that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as investors want to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by developing particular short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Enman Oil Inc F need to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its profits.
• Evaluate the existing target market along with the market section which is not consist of in the business's circle.
• Analyze the existing financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to deal with. Acquire most favorable companies with a strong dedication to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Enman Oil Inc F worths and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Enman Oil Inc F as a business producing healthy products has actually been constructed under midterm plan and now the company could move towards taste factor also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
