With the deep analysis of the above alternatives, it is suggested that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates as well, as financiers are willing to invest more in business with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing particular short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Enman Oil Inc E ought to carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its revenue.
• Analyze the current target audience in addition to the market section which is not include in the business's circle.
• Examine the present financial information to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Enman Oil Inc E worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Enman Oil Inc E as a company producing healthy items has been constructed under midterm plan and now the business might move towards taste factor also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
