With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates too, as investors are willing to invest more in companies with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by developing particular short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Enman Oil Inc C need to carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its profits.
• Examine the present target audience along with the market sector which is not include in the business's circle.
• Examine the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Obtain most beneficial companies with a strong dedication to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Enman Oil Inc C values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Enman Oil Inc C as a business producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
