With the deep analysis of the above alternatives, it is advised that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and ingenious products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices too, as investors are willing to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing particular short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Enman Oil Inc B should carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its income.
• Examine the existing target market in addition to the market segment which is not include in the company's circle.
• Evaluate the current financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to deal with. Acquire most favorable companies with a strong commitment to health, to construct the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Enman Oil Inc B worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste element, as the base for the Enman Oil Inc B as a company producing healthy items has actually been developed under midterm strategy and now the business could move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
