The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Eddie Bauer B has an experience of about 140 years, allowing business to better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Market.
• Eddie Bauer B has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Eddie Bauer B consist of; Maggi, Kit-Kat, Nescafe, and so on
• Eddie Bauer B has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release innovative ingenious nutritious healthyItems
• After embracing its NHW Technique, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Eddie Bauer B.
• Eddie Bauer B is a widely known brand name with high consumer's loyalty and brand recall. This brand name commitment of customers increases the possibilities of simple market adoption of numerous brand-new brands of Eddie Bauer B.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Eddie Bauer B consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to change the understanding of people ab out Eddie Bauer B as a company selling healthy and healthy items.
Opportunities
• Introducing more health related products makes it possible for the business to record the market in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing nations can boost the Eddie Bauer B organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Eddie Bauer B consumers. For instance, instructors can advise their trainees to buy Eddie Bauer B items.
Threats
• Financial instability in countries, which are the prospective markets for Eddie Bauer B, can create several issues for Eddie Bauer B.
• Shifting of products from normal to healthier, leads to extra expenses and can lead to decline company's profit margins.
• As Eddie Bauer B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
