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Eddie Bauer B Case Executive Summary

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It offers a variety of products to its customers consisting of pet food, beverages, confectionary products, treats, dairy items, and food for babies. Its marketing goals include ending up being the biggest manufacturer of dairy items, advancement in the emerging markets, advance the use of technology and growth in the natural food market. The hazard of new entrants and substitutes is high, Eddie Bauer B manages to stay among the top and largest food chains of the world since of its tactical planning and effective use of its Research study and Development department.