The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Ebrickscom has an experience of about 140 years, making it possible for company to much better carry out, in different situations.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• Ebrickscom has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary products, beverages etc. Famous brand names of Ebrickscom include; Maggi, Kit-Kat, Nescafe, etc.
• Ebrickscom has big amount of costs on R&D as compare to its rivals, making the business to introduce more ingenious and healthy items. This development supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Ebrickscom.
• Ebrickscom is a well-known brand with high consumer's commitment and brand recall. This brand commitment of consumers increases the possibilities of simple market adoption of numerous brand-new brand names of Ebrickscom.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer a negative signal to Ebrickscom customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Ebrickscom as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the company to capture the market in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. Hence expanding the marketplace towards developing countries can increase the Ebrickscom company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Ebrickscom consumers. Teachers can suggest their trainees to purchase Ebrickscom items.
Threats
• Economic instability in nations, which are the potential markets for Ebrickscom, can develop numerous problems for Ebrickscom.
• Shifting of products from typical to much healthier, leads to extra expenses and can cause decrease company's revenue margins.
• As Ebrickscom has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
