With the deep analysis of the above options, it is advised that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as financiers are willing to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by establishing certain short-term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Ebrickscom ought to perform numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its income.
• Evaluate the current target market along with the market section which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Obtain most favorable organizations with a strong commitment to health, to develop the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Ebrickscom worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste aspect, as the base for the Ebrickscom as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste element also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
