The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• East Of Africa And West Of China Chinese Business In Africa has an experience of about 140 years, enabling company to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• East Of Africa And West Of China Chinese Business In Africa has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, animal food, confectionary products, drinks etc. Famous brand names of East Of Africa And West Of China Chinese Business In Africa include; Maggi, Kit-Kat, Nescafe, etc.
• East Of Africa And West Of China Chinese Business In Africa has big quantity of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious items. This development provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of East Of Africa And West Of China Chinese Business In Africa.
• East Of Africa And West Of China Chinese Business In Africa is a popular brand with high customer's commitment and brand recall. This brand name commitment of consumers increases the possibilities of simple market adoption of numerous new brands of East Of Africa And West Of China Chinese Business In Africa.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can offer a negative signal to East Of Africa And West Of China Chinese Business In Africa clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the perception of people ab out East Of Africa And West Of China Chinese Business In Africa as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the company to catch the market in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets on the planet. For this reason broadening the market towards establishing countries can increase the East Of Africa And West Of China Chinese Business In Africa service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of East Of Africa And West Of China Chinese Business In Africa customers. For example, instructors can suggest their students to acquire East Of Africa And West Of China Chinese Business In Africa items.
Threats
• Financial instability in countries, which are the potential markets for East Of Africa And West Of China Chinese Business In Africa, can produce several issues for East Of Africa And West Of China Chinese Business In Africa.
• Shifting of products from normal to much healthier, leads to extra costs and can result in decrease company's profit margins.
• As East Of Africa And West Of China Chinese Business In Africa has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
