The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Dura Pharmaceuticals has an experience of about 140 years, allowing company to better carry out, in different scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Dura Pharmaceuticals has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Dura Pharmaceuticals consist of; Maggi, Kit-Kat, Nescafe, etc.
• Dura Pharmaceuticals has large big of spending costs R&D as compare to its competitors, making the company to launch introduce innovative ingenious nutritious productsItems
• After embracing its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Dura Pharmaceuticals.
• Dura Pharmaceuticals is a popular brand name with high customer's loyalty and brand recall. This brand name commitment of customers increases the opportunities of easy market adoption of various new brands of Dura Pharmaceuticals.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to Dura Pharmaceuticals customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the perception of people ab out Dura Pharmaceuticals as a business selling healthy and nutritious items.
Opportunities
• Introducing more health associated products allows the business to capture the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. Hence broadening the market towards developing nations can increase the Dura Pharmaceuticals organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Dura Pharmaceuticals consumers. For example, teachers can advise their trainees to acquire Dura Pharmaceuticals products.
Threats
• Financial instability in countries, which are the potential markets for Dura Pharmaceuticals, can develop numerous issues for Dura Pharmaceuticals.
• Shifting of items from normal to much healthier, results in extra costs and can lead to decrease company's profit margins.
• As Dura Pharmaceuticals has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
