With the deep analysis of the above alternatives, it is recommended that the business needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates as well, as financiers want to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short term in addition to long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Dow Corning And The Breast Implant Controversy B ought to carry out numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its profits.
• Evaluate the present target market along with the marketplace sector which is not include in the business's circle.
• Evaluate the present financial data to determine the quantity that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Dow Corning And The Breast Implant Controversy B values and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste element, as the base for the Dow Corning And The Breast Implant Controversy B as a company producing healthy items has actually been developed under midterm plan and now the company might move towards taste factor also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
