The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Domestic Auto Parts has an experience of about 140 years, enabling company to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Domestic Auto Parts has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary items, drinks and so on. Famous brands of Domestic Auto Parts include; Maggi, Kit-Kat, Nescafe, and so on
• Domestic Auto Parts has big amount of spending on R&D as compare to its competitors, making the business to introduce more innovative and healthy items. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Domestic Auto Parts.
• Domestic Auto Parts is a well-known brand with high consumer's commitment and brand recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different brand-new brands of Domestic Auto Parts.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can provide a negative signal to Domestic Auto Parts customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Domestic Auto Parts as a business offering healthy and healthy items.
Opportunities
• Presenting more health related products allows the business to capture the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets on the planet. For this reason expanding the market towards developing countries can boost the Domestic Auto Parts company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Domestic Auto Parts consumers. For example, teachers can recommend their trainees to acquire Domestic Auto Parts items.
Threats
• Economic instability in countries, which are the prospective markets for Domestic Auto Parts, can develop a number of issues for Domestic Auto Parts.
• Shifting of products from regular to much healthier, causes extra costs and can cause decrease company's revenue margins.
• As Domestic Auto Parts has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
