With the deep analysis of the above alternatives, it is suggested that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as financiers are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by establishing particular short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Dixon Corp The Collinsville Plant Abridged Chinese Version need to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its income.
• Examine the present target market along with the market segment which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most favorable companies with a strong commitment to health, to construct the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Dixon Corp The Collinsville Plant Abridged Chinese Version values and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Dixon Corp The Collinsville Plant Abridged Chinese Version as a company producing healthy products has been constructed under midterm strategy and now the business might move towards taste factor as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
