The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Digamem Inc has an experience of about 140 years, allowing company to better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Digamem Inc has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary items, beverages etc. Famous brand names of Digamem Inc consist of; Maggi, Kit-Kat, Nescafe, and so on
• Digamem Inc has big quantity of costs on R&D as compare to its competitors, making the business to launch more ingenious and nutritious products. This innovation supplies the business a high competitive position in long run.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Digamem Inc.
• Digamem Inc is a widely known brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of various brand-new brands of Digamem Inc.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Digamem Inc consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite different. It will take long to change the understanding of individuals ab out Digamem Inc as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related items enables the business to record the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. For this reason broadening the marketplace towards developing nations can boost the Digamem Inc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Digamem Inc consumers. For example, instructors can recommend their trainees to purchase Digamem Inc items.
Threats
• Economic instability in nations, which are the possible markets for Digamem Inc, can produce a number of issues for Digamem Inc.
• Shifting of items from normal to much healthier, results in additional costs and can lead to decrease business's earnings margins.
• As Digamem Inc has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
