With the deep analysis of the above options, it is advised that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices as well, as financiers are willing to invest more in companies with considerable R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by developing particular short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Dharavi Developing Asias Largest Slum A ought to carry out numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its revenue.
• Evaluate the present target audience in addition to the market segment which is not include in the business's circle.
• Evaluate the present financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Dharavi Developing Asias Largest Slum A worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the Dharavi Developing Asias Largest Slum A as a company producing healthy items has been constructed under midterm strategy and now the business could move towards taste factor too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
