The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Dell Computer Corp has an experience of about 140 years, allowing company to much better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Market.
• Dell Computer Corp has more than 2000 brands, which increase the circle of its target consumers. These brands include child foods, pet food, confectionary products, drinks etc. Famous brand names of Dell Computer Corp include; Maggi, Kit-Kat, Nescafe, and so on
• Dell Computer Corp has big quantity of spending on R&D as compare to its competitors, making the company to launch more ingenious and nutritious products. This development supplies the company a high competitive position in long term.
• After embracing its NHW Strategy, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Dell Computer Corp.
• Dell Computer Corp is a well-known brand name with high consumer's commitment and brand name recall. This brand commitment of customers increases the opportunities of easy market adoption of different brand-new brand names of Dell Computer Corp.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can provide a negative signal to Dell Computer Corp customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of people ab out Dell Computer Corp as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related products allows the company to capture the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Hence broadening the marketplace towards establishing countries can boost the Dell Computer Corp organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Dell Computer Corp consumers. Instructors can suggest their trainees to acquire Dell Computer Corp products.
Threats
• Financial instability in countries, which are the prospective markets for Dell Computer Corp, can develop several concerns for Dell Computer Corp.
• Shifting of products from normal to much healthier, causes extra costs and can lead to decrease company's earnings margins.
• As Dell Computer Corp has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
