With the deep analysis of the above options, it is recommended that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just introduce brand-new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as investors are willing to invest more in companies with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by developing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Delaware Worldwide Corp need to perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its income.
• Analyze the existing target market along with the market segment which is not include in the company's circle.
• Examine the current financial information to determine the amount that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to deal with. Obtain most favorable organizations with a strong commitment to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Delaware Worldwide Corp values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Delaware Worldwide Corp as a business producing healthy items has been developed under midterm plan and now the business might move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
