With the deep analysis of the above alternatives, it is advised that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates as well, as investors want to invest more in companies with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Method can be executed successfully by developing particular short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Customer Profitability And Customer Relationship Management At Rbc Financial Group must perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create most of its revenue.
• Evaluate the existing target market as well as the marketplace section which is not include in the company's circle.
• Evaluate the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to construct the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Customer Profitability And Customer Relationship Management At Rbc Financial Group values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste element, as the base for the Customer Profitability And Customer Relationship Management At Rbc Financial Group as a company producing healthy products has been developed under midterm strategy and now the business might move towards taste element also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
