The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Currie Road Construction Limited A has an experience of about 140 years, allowing business to much better perform, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Currie Road Construction Limited A has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, pet food, confectionary items, drinks etc. Famous brands of Currie Road Construction Limited A include; Maggi, Kit-Kat, Nescafe, and so on
• Currie Road Construction Limited A has large quantity of spending on R&D as compare to its competitors, making the company to introduce more innovative and healthy items. This development provides the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of Currie Road Construction Limited A.
• Currie Road Construction Limited A is a popular brand name with high customer's loyalty and brand name recall. This brand loyalty of consumers increases the possibilities of easy market adoption of different new brand names of Currie Road Construction Limited A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can give an unfavorable signal to Currie Road Construction Limited A consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite various. It will take long to alter the perception of individuals ab out Currie Road Construction Limited A as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related products enables the company to catch the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing nations can improve the Currie Road Construction Limited A company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Currie Road Construction Limited A consumers. For instance, teachers can suggest their students to acquire Currie Road Construction Limited A products.
Threats
• Financial instability in nations, which are the possible markets for Currie Road Construction Limited A, can develop a number of concerns for Currie Road Construction Limited A.
• Shifting of items from regular to much healthier, results in additional costs and can result in decrease company's profit margins.
• As Currie Road Construction Limited A has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
