With the deep analysis of the above options, it is advised that the company must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs as well, as investors want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by establishing particular short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Currie Road Construction Limited A need to carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create most of its earnings.
• Evaluate the existing target market along with the marketplace sector which is not include in the business's circle.
• Examine the existing financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Currie Road Construction Limited A values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Currie Road Construction Limited A as a business producing healthy products has actually been developed under midterm plan and now the company might move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
