With the deep analysis of the above options, it is suggested that the business should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors are willing to invest more in business with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing certain short-term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Cross Country Group A Piece Of The Rock B must perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Analyze the present target market as well as the marketplace sector which is not consist of in the business's circle.
• Examine the existing financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has prospective experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Cross Country Group A Piece Of The Rock B worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Cross Country Group A Piece Of The Rock B as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste factor too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
