The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Craig Manufacturing has an experience of about 140 years, enabling company to better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Craig Manufacturing has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Craig Manufacturing include; Maggi, Kit-Kat, Nescafe, and so on
• Craig Manufacturing has large big of spending costs R&D as compare to its competitorsRivals making the company business launch more innovative and nutritious healthyItems
• After adopting its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Craig Manufacturing.
• Craig Manufacturing is a widely known brand name with high consumer's loyalty and brand recall. This brand loyalty of customers increases the possibilities of easy market adoption of different brand-new brand names of Craig Manufacturing.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can give a negative signal to Craig Manufacturing clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Craig Manufacturing as a company offering healthy and nutritious items.
Opportunities
• Presenting more health associated items makes it possible for the business to capture the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing nations can improve the Craig Manufacturing business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Craig Manufacturing consumers. Teachers can recommend their trainees to purchase Craig Manufacturing items.
Threats
• Economic instability in countries, which are the possible markets for Craig Manufacturing, can develop numerous problems for Craig Manufacturing.
• Shifting of products from regular to healthier, causes additional expenses and can result in decline business's profit margins.
• As Craig Manufacturing has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
