The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Cougars has an experience of about 140 years, making it possible for company to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Cougars has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, animal food, confectionary items, beverages and so on. Famous brands of Cougars consist of; Maggi, Kit-Kat, Nescafe, and so on
• Cougars has big amount of spending on R&D as compare to its rivals, making the business to release more ingenious and healthy items. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Cougars.
• Cougars is a well-known brand name with high customer's loyalty and brand recall. This brand loyalty of customers increases the opportunities of simple market adoption of numerous new brands of Cougars.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can give a negative signal to Cougars customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the perception of people ab out Cougars as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related products enables the company to capture the market in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Thus broadening the marketplace towards developing countries can increase the Cougars organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Cougars customers. Instructors can advise their students to acquire Cougars items.
Threats
• Financial instability in countries, which are the possible markets for Cougars, can develop a number of problems for Cougars.
• Shifting of products from normal to healthier, leads to additional costs and can cause decline business's revenue margins.
• As Cougars has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
