With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in business with considerable R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed effectively by developing certain short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Cougars need to carry out different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its revenue.
• Analyze the existing target market in addition to the market segment which is not include in the company's circle.
• Analyze the present financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Cougars worths and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Cougars as a company producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste factor too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
