The analysis used to determine the position of company in the market is done by utilizing PESTLE analysis, given in Exhibit A. Cougars works under the rules and policies directed by government and food authority. The business is more focused on its product or services to ensure about the item quality and safety. This analysis will help in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).
Political.
The political impact on the company is greatly influenced by the federal government laws and guidelines. In efforts to make great food, Cougars is altering the standards of food and drink production.
Economic.
Initiation of the business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Cougars Company in U.S. is growing year by year with variable items launch particularly focusing on the dietary food for babies.
Social.
The social environment keeps on changing with regard to time like the attitude of the customer in addition to their way of lives. Any product or service of any company can not be successful till the company is not concerned about the living system of the customer. Cougars is taking procedures to fulfill its goals as the world remains in search of healthy and delicious food.
Technological.
In the development of service, tactical measures are somewhat mandatory. Cougars is one of the top famous international firm and by time it purchases different departments to take its items to new level. Cougars is spending more on its R&D to make its items healthier and healthy supplying customers with health benefits.
Legal.
There is no such effect of legal factors of Cougars as it is more concerned over its laws and guidelines.
Environmental.
Cougars, in terms of environmental impact is dedicated to work in eco-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of bigger variety of items there might be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
