With the deep analysis of the above options, it is advised that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs as well, as investors are willing to invest more in business with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out successfully by establishing particular short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Corporate Venture Capital Vignettes ought to carry out various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its profits.
• Evaluate the present target audience as well as the market segment which is not consist of in the business's circle.
• Examine the present financial data to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Get most favorable organizations with a strong dedication to health, to build the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Corporate Venture Capital Vignettes values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Corporate Venture Capital Vignettes as a business producing healthy products has actually been constructed under midterm strategy and now the business could move towards taste aspect too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
