The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Cool Moose Creamery has an experience of about 140 years, allowing business to much better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Cool Moose Creamery has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, pet food, confectionary products, drinks etc. Famous brand names of Cool Moose Creamery include; Maggi, Kit-Kat, Nescafe, and so on
• Cool Moose Creamery has big amount of spending on R&D as compare to its competitors, making the company to release more ingenious and nutritious items. This innovation supplies the business a high competitive position in long term.
• After embracing its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of Cool Moose Creamery.
• Cool Moose Creamery is a well-known brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the possibilities of easy market adoption of various new brand names of Cool Moose Creamery.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Cool Moose Creamery consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Cool Moose Creamery as a company offering healthy and nutritious items.
Opportunities
• Presenting more health associated products enables the business to catch the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards establishing nations can increase the Cool Moose Creamery service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Cool Moose Creamery consumers. For instance, teachers can recommend their trainees to acquire Cool Moose Creamery products.
Threats
• Financial instability in nations, which are the possible markets for Cool Moose Creamery, can develop several concerns for Cool Moose Creamery.
• Shifting of products from regular to healthier, causes extra expenses and can result in decrease company's profit margins.
• As Cool Moose Creamery has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
