The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Converse Health System has an experience of about 140 years, allowing business to much better carry out, in different situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Converse Health System has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of baby foods, pet food, confectionary items, beverages etc. Famous brands of Converse Health System consist of; Maggi, Kit-Kat, Nescafe, etc.
• Converse Health System has large quantity of spending on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After adopting its NHW Method, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Converse Health System.
• Converse Health System is a popular brand name with high customer's loyalty and brand name recall. This brand name commitment of customers increases the possibilities of easy market adoption of various new brand names of Converse Health System.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer a negative signal to Converse Health System customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out Converse Health System as a company offering healthy and healthy products.
Opportunities
• Introducing more health related items enables the business to catch the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. Hence broadening the marketplace towards establishing nations can improve the Converse Health System company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Converse Health System consumers. Instructors can suggest their students to acquire Converse Health System items.
Threats
• Financial instability in countries, which are the prospective markets for Converse Health System, can develop numerous issues for Converse Health System.
• Shifting of products from regular to healthier, leads to additional costs and can lead to decrease company's earnings margins.
• As Converse Health System has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
