The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Congoleum Corp Abridged has an experience of about 140 years, allowing business to much better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Congoleum Corp Abridged has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, family pet food, confectionary products, drinks etc. Famous brand names of Congoleum Corp Abridged include; Maggi, Kit-Kat, Nescafe, and so on
• Congoleum Corp Abridged has big quantity of costs on R&D as compare to its rivals, making the company to release more ingenious and nutritious items. This development supplies the company a high competitive position in long run.
• After adopting its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Congoleum Corp Abridged.
• Congoleum Corp Abridged is a popular brand name with high customer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different brand-new brand names of Congoleum Corp Abridged.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Congoleum Corp Abridged consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's investment in NHW Method are rather different. It will take long to alter the perception of individuals ab out Congoleum Corp Abridged as a business selling healthy and nutritious products.
Opportunities
• Presenting more health associated items enables the company to catch the market in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. Hence broadening the marketplace towards developing countries can boost the Congoleum Corp Abridged business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Congoleum Corp Abridged consumers. For instance, teachers can suggest their students to acquire Congoleum Corp Abridged products.
Threats
• Financial instability in nations, which are the possible markets for Congoleum Corp Abridged, can produce a number of problems for Congoleum Corp Abridged.
• Shifting of products from regular to much healthier, leads to extra expenses and can result in decline business's revenue margins.
• As Congoleum Corp Abridged has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
