With the deep analysis of the above options, it is suggested that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and innovative products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs too, as financiers want to invest more in companies with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing specific short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Conflict On A Trading Floor A must perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its income.
• Examine the present target audience as well as the market sector which is not include in the business's circle.
• Examine the current financial information to measure the amount that ought to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to build the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Conflict On A Trading Floor A worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Conflict On A Trading Floor A as a company producing healthy items has actually been developed under midterm plan and now the business might move towards taste aspect as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
