The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Community Medical Imaging has an experience of about 140 years, enabling business to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Community Medical Imaging has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, family pet food, confectionary items, drinks and so on. Famous brands of Community Medical Imaging consist of; Maggi, Kit-Kat, Nescafe, and so on
• Community Medical Imaging has big quantity of spending on R&D as compare to its rivals, making the business to introduce more innovative and healthy items. This development offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Community Medical Imaging.
• Community Medical Imaging is a well-known brand with high consumer's commitment and brand recall. This brand loyalty of customers increases the possibilities of simple market adoption of numerous brand-new brands of Community Medical Imaging.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Community Medical Imaging consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to change the understanding of individuals ab out Community Medical Imaging as a company selling healthy and healthy products.
Opportunities
• Presenting more health related products enables the business to record the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets worldwide. Thus expanding the market towards developing countries can increase the Community Medical Imaging service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Community Medical Imaging consumers. Instructors can suggest their students to buy Community Medical Imaging products.
Threats
• Economic instability in countries, which are the possible markets for Community Medical Imaging, can produce several issues for Community Medical Imaging.
• Shifting of products from regular to healthier, results in extra expenses and can cause decline business's revenue margins.
• As Community Medical Imaging has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
