With the deep analysis of the above options, it is recommended that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates as well, as investors want to invest more in companies with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing certain short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Comco Holding Ag B Comco Martech need to perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Examine the current target market in addition to the market segment which is not consist of in the business's circle.
• Examine the present financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Get most favorable companies with a strong commitment to health, to construct the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Comco Holding Ag B Comco Martech values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste element, as the base for the Comco Holding Ag B Comco Martech as a company producing healthy products has been developed under midterm strategy and now the business might move towards taste aspect as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
