The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Colt Industries has an experience of about 140 years, making it possible for company to better carry out, in different situations.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Colt Industries has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, family pet food, confectionary items, beverages and so on. Famous brand names of Colt Industries include; Maggi, Kit-Kat, Nescafe, etc.
• Colt Industries has big amount of costs on R&D as compare to its rivals, making the business to introduce more ingenious and nutritious items. This innovation provides the business a high competitive position in long run.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Colt Industries.
• Colt Industries is a well-known brand name with high customer's loyalty and brand name recall. This brand loyalty of customers increases the possibilities of easy market adoption of numerous new brand names of Colt Industries.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to Colt Industries clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Colt Industries as a company offering healthy and nutritious products.
Opportunities
• Introducing more health associated products allows the business to record the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Thus expanding the market towards developing nations can increase the Colt Industries company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Colt Industries customers. For instance, instructors can recommend their students to acquire Colt Industries items.
Threats
• Financial instability in nations, which are the prospective markets for Colt Industries, can produce several concerns for Colt Industries.
• Shifting of items from typical to healthier, leads to extra costs and can cause decline company's revenue margins.
• As Colt Industries has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
