With the deep analysis of the above options, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as investors are willing to invest more in companies with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by establishing particular short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Collision Course Selling European High Performance Motorcycles In Japan must perform different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its profits.
• Examine the present target audience in addition to the marketplace section which is not include in the business's circle.
• Examine the present financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Collision Course Selling European High Performance Motorcycles In Japan worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Collision Course Selling European High Performance Motorcycles In Japan as a company producing healthy products has actually been developed under midterm plan and now the business could move towards taste aspect too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.

