With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates as well, as financiers are willing to invest more in companies with considerable R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by developing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Coca Cola And Huiyuan B Antitrust Barriers To Buying Top Chinese Brands must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its profits.
• Analyze the present target audience along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the current financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to deal with. Get most favorable organizations with a strong dedication to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Coca Cola And Huiyuan B Antitrust Barriers To Buying Top Chinese Brands worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the Coca Cola And Huiyuan B Antitrust Barriers To Buying Top Chinese Brands as a company producing healthy items has been developed under midterm plan and now the business might move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
