With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices too, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by developing specific short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Clinical Change At Intermountain Healthcare need to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its earnings.
• Examine the current target audience in addition to the marketplace section which is not include in the business's circle.
• Examine the present financial information to determine the amount that should be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Acquire most beneficial companies with a strong commitment to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Clinical Change At Intermountain Healthcare worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Clinical Change At Intermountain Healthcare as a company producing healthy items has been constructed under midterm plan and now the company might move towards taste element as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
