With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates too, as investors want to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented efficiently by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Claritas Genomics Portuguese Version ought to carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its income.
• Analyze the current target audience along with the marketplace segment which is not include in the company's circle.
• Evaluate the current financial data to measure the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most favorable companies with a strong commitment to health, to build the client's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Claritas Genomics Portuguese Version worths and vision and to prevent prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Claritas Genomics Portuguese Version as a business producing healthy products has been developed under midterm plan and now the business might move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
