With the deep analysis of the above alternatives, it is recommended that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just present new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs as well, as investors are willing to invest more in business with considerable R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing particular short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy City Water Tanzania A Water Partnerships For Dar Es Salaam must perform numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its profits.
• Analyze the existing target audience in addition to the market sector which is not include in the company's circle.
• Examine the current financial information to measure the amount that should be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Acquire most beneficial companies with a strong commitment to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about City Water Tanzania A Water Partnerships For Dar Es Salaam values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the City Water Tanzania A Water Partnerships For Dar Es Salaam as a company producing healthy items has been constructed under midterm plan and now the company could move towards taste element as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
