With the deep analysis of the above options, it is recommended that the business should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates also, as investors are willing to invest more in companies with significant R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by establishing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Citigroups Exchange Offer B ought to perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its profits.
• Evaluate the present target audience along with the marketplace sector which is not consist of in the business's circle.
• Examine the existing financial data to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to build the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Citigroups Exchange Offer B worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Citigroups Exchange Offer B as a business producing healthy items has been constructed under midterm strategy and now the company might move towards taste factor also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
