With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as investors want to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Citibanks E Business Strategy For Global Corporate Banking 2008 need to carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Evaluate the present target audience as well as the marketplace sector which is not include in the company's circle.
• Examine the existing financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Acquire most beneficial companies with a strong commitment to health, to develop the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Citibanks E Business Strategy For Global Corporate Banking 2008 values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Citibanks E Business Strategy For Global Corporate Banking 2008 as a business producing healthy items has been built under midterm strategy and now the company could move towards taste factor as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
