The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Chiquita In Colombia has an experience of about 140 years, enabling company to much better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Chiquita In Colombia has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, animal food, confectionary items, drinks and so on. Famous brand names of Chiquita In Colombia include; Maggi, Kit-Kat, Nescafe, etc.
• Chiquita In Colombia has big quantity of spending on R&D as compare to its rivals, making the company to launch more ingenious and healthy items. This innovation supplies the company a high competitive position in long run.
• After embracing its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Chiquita In Colombia.
• Chiquita In Colombia is a popular brand name with high customer's loyalty and brand name recall. This brand name commitment of consumers increases the chances of simple market adoption of different brand-new brand names of Chiquita In Colombia.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can provide a negative signal to Chiquita In Colombia consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite various. It will take long to alter the perception of individuals ab out Chiquita In Colombia as a business selling healthy and nutritious products.
Opportunities
• Presenting more health related products allows the company to record the marketplace in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets in the world. Thus broadening the marketplace towards establishing nations can enhance the Chiquita In Colombia company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Chiquita In Colombia customers. Teachers can recommend their trainees to acquire Chiquita In Colombia items.
Threats
• Financial instability in nations, which are the prospective markets for Chiquita In Colombia, can create several issues for Chiquita In Colombia.
• Shifting of products from regular to healthier, results in extra costs and can lead to decline company's profit margins.
• As Chiquita In Colombia has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
