With the deep analysis of the above alternatives, it is recommended that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be executed efficiently by developing particular short-term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Chiquita In Colombia need to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce the majority of its revenue.
• Evaluate the current target audience in addition to the marketplace segment which is not include in the company's circle.
• Evaluate the present financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Get most favorable organizations with a strong dedication to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Chiquita In Colombia values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Chiquita In Colombia as a company producing healthy products has been built under midterm plan and now the company might move towards taste factor as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
