The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Chick Fil A has an experience of about 140 years, enabling company to much better perform, in different situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Chick Fil A has more than 2000 brands, which increase the circle of its target consumers. These brands consist of baby foods, animal food, confectionary products, drinks and so on. Famous brands of Chick Fil A include; Maggi, Kit-Kat, Nescafe, and so on
• Chick Fil A has big amount of costs on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development provides the business a high competitive position in long run.
• After adopting its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Chick Fil A.
• Chick Fil A is a popular brand name with high customer's loyalty and brand name recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different new brand names of Chick Fil A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can provide an unfavorable signal to Chick Fil A customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Chick Fil A as a company offering healthy and healthy items.
Opportunities
• Presenting more health related items enables the business to capture the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets in the world. Hence expanding the market towards developing countries can boost the Chick Fil A service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Chick Fil A customers. Instructors can advise their students to purchase Chick Fil A items.
Threats
• Economic instability in countries, which are the possible markets for Chick Fil A, can develop a number of issues for Chick Fil A.
• Shifting of products from regular to healthier, results in extra expenses and can result in decline business's revenue margins.
• As Chick Fil A has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
