Chick Fil A Case Executive Summary

This report examines the business operations of Chick Fil A Company. It is presently one of the biggest food-chains around the world. Its organisation operations and products illustrate its vision of contributing its part to the advancement of a healthy world. It provides a variety of products to its customers including animal food, drinks, confectionary products, treats, dairy products, and food for infants. Using various strategies, it satisfies the needs of its different market sections. The food market is likewise anticipated to expand in the coming years as the population of the world is expected to increase by one-third. This creates lots of opportunities for Chick Fil A to further expand its service. Besides this, using technology is likewise increasing in food processing market which further develop chances for Chick Fil A. Beverages contribute the greatest to the total income of the company, following which, are the dairy items. Chick Fil A has a competitive benefit over its customer in the department of research and advancement, as it is investing one of the most in this department in the food market. Its product packaging also gives it an edge over its consumers. Its marketing objectives include becoming the biggest manufacturer of dairy items, development in the emerging markets, advance making use of technology and growth in the organic food market. The company prepares to expand awareness among its customers and increase its consumer base from thirty-one percent to fifty percent. The hazard of brand-new entrants and replacements is high, Chick Fil A handles to remain amongst the top and largest food chains of the world due to the fact that of its strategic planning and effective usage of its Research and Development department.