The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Chiaphua Group Vietnam has an experience of about 140 years, allowing company to much better carry out, in various scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Chiaphua Group Vietnam has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Chiaphua Group Vietnam include; Maggi, Kit-Kat, Nescafe, etc.
• Chiaphua Group Vietnam has large amount quantity spending on R&D as compare to its competitors, making the company to launch more innovative ingenious nutritious productsItems
• After adopting its NHW Technique, the company has done big amount of mergers and acquisitions which increase the sales development and improve market position of Chiaphua Group Vietnam.
• Chiaphua Group Vietnam is a widely known brand with high consumer's loyalty and brand name recall. This brand name loyalty of consumers increases the chances of easy market adoption of various new brand names of Chiaphua Group Vietnam.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can provide a negative signal to Chiaphua Group Vietnam consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Chiaphua Group Vietnam as a business selling healthy and healthy products.
Opportunities
• Introducing more health associated products makes it possible for the company to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Hence expanding the market towards developing countries can improve the Chiaphua Group Vietnam business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Chiaphua Group Vietnam customers. Instructors can recommend their trainees to purchase Chiaphua Group Vietnam products.
Threats
• Financial instability in countries, which are the prospective markets for Chiaphua Group Vietnam, can create several concerns for Chiaphua Group Vietnam.
• Shifting of products from typical to healthier, results in extra expenses and can result in decline business's earnings margins.
• As Chiaphua Group Vietnam has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
