With the deep analysis of the above options, it is recommended that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as investors want to invest more in companies with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented successfully by establishing certain short term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Challenging Confucius Western Banks In The Chinese Credit Card Market should perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate the majority of its income.
• Evaluate the present target market as well as the market sector which is not include in the business's circle.
• Analyze the existing financial data to measure the amount that should be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to handle. Obtain most favorable organizations with a strong dedication to health, to build the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Challenging Confucius Western Banks In The Chinese Credit Card Market values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Challenging Confucius Western Banks In The Chinese Credit Card Market as a company producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste factor as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
