With the deep analysis of the above alternatives, it is suggested that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices also, as investors are willing to invest more in business with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing specific short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Cemex And Antidumping ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its income.
• Analyze the present target audience as well as the marketplace segment which is not consist of in the company's circle.
• Examine the present financial information to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Get most favorable companies with a strong commitment to health, to develop the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Cemex And Antidumping values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste factor, as the base for the Cemex And Antidumping as a business producing healthy products has been built under midterm plan and now the business could move towards taste factor as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
