With the deep analysis of the above alternatives, it is suggested that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs also, as financiers are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed efficiently by establishing particular short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Cartwright Lumber Co Spanish Version should perform numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Evaluate the present target audience in addition to the market section which is not include in the business's circle.
• Examine the current financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to construct the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Cartwright Lumber Co Spanish Version values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Cartwright Lumber Co Spanish Version as a company producing healthy products has been constructed under midterm plan and now the company might move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
