With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing particular short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Carrefour China Building A Greener Store need to carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce most of its earnings.
• Examine the current target market as well as the market sector which is not consist of in the business's circle.
• Evaluate the current financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to deal with. Obtain most favorable companies with a strong commitment to health, to develop the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Carrefour China Building A Greener Store values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the Carrefour China Building A Greener Store as a company producing healthy products has been built under midterm strategy and now the business could move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
